WHAT I DID
Lead UX Web Designer
The Food Lens (TFL) is a startup restaurant guide focused on helping readers to find the best places to eat in Boston. The hottest restaurants, coolest bars, and most popular chefs come to life on the site with beautiful images and gorgeous videos. The Food Lens tasked us with creating the entire experience from scratch. I wanted the design to feel familiar with a digital-editorial content layout but also have a young and modern aesthetic.
MY FAVORITE PART OF THE DESIGN
Being able to design a site completely from scratch is a unique experience. More often than not there is an existing aesthetic and brand that you need to design within. My favorite part of this design was simply just having free reign to take The Food Lens experience in whatever direction I felt would be most effective. I love the feel of the site, it has an elegant magazine feel but is mixed with a modern digital twist that really makes for a beautiful experience.