WHAT I DID
Lead UX Web Designer
Augmenix is a Boston-based company focused on improving outcomes of cancer treatment through the use of innovative hydrogels. The company’s flagship product, SpaceOAR® Hydrogel temporarily moves healthy organ tissues away from the high intensity radiation zone for men being treated for prostate cancer. In my role as UX Designer, I was tasked with creating a new homepage experience that would drive conversions and lead users to the “find a doctor” tool.
MY FAVORITE PART OF THE DESIGN
This was a pretty unique design challenge. SpaceOAR was looking for a homepage revamp as quick as possible and had a strong vision for what they wanted. The idea was to increase conversions and highlight the “find a doctor” tool. My favorite part of this design is how we incorporated the find-a-doctor CTA. We created a sticky footer that houses the “enter zip” and submit button. This allows the CTA to always be visible and accessible for the user in a unique and engaging way.