WHAT I DID
Lead UX Web Designer
ConforMIS is an award-winning medical device company that develops and commercializes patient-specific knee implants for those suffering from osteoarthritis and joint damage. In my role as UX Designer, I was tasked with creating an all new web experience to make sure that Conformis’ revolutionary medical device got the web presence it deserved.
MY FAVORITE PART OF THE DESIGN
Conformis really has two major targets, patients and surgeons. My favorite part of this design is the user path I created and the branding thats associated with each. When you first land on the page, the users is driven towards the two buckets. I visually separated these using some of Conformis’ brand colors; orange for patients and light blue for surgeons. This creates an engaging, clear, and efficient division to the two very unique targets.