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WHAT I DID

Lead UX Web Designer, Logo Design

THE STORY

CallMultiplier does exactly as their name says, they make it easy for clients to send one call or message to multiple people. I was tasked with creating an all new web experience and logo to modernize the CallMultiplier brand.

MY FAVORITE PART OF THE DESIGN

One of the challenges of this site design was trying to give a relatively unexciting subject a modern, friendly, and engaging new look. It started with a fresh logo design. Bringing in a san-serif font for the logo helped give it a cutting-edge feel. The next, and my favorite, part of the design is definitely what our creative department dubbed “Cali.” Cali is the avatar used throughout the site, I brought her in to give CallMultiplier a friendly and approachable feel. With a business space that can often feel robotic, I thought bringing in a smiling face was just the touch that would separate CallMultiplier from their competitors.

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