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WHAT I DID

Lead UX Web Designer

THE STORY

Blum Shapiro is the largest regional accounting, tax and business advisory firm based in New England. Blum contact Digital Impulse to refresh their online presence by designing a new website that would reimagine the user experience and highlight the firm’s thought leadership and expertise. We created a thoughtful UX/UI and developed a site structure that not only improved engagement and conversion rates, it also provided blum a platform to move into their own future.

MY FAVORITE PART OF THE DESIGN

This is one of my favorite sites that I’ve designed to date. The challenge here was to create a sexy UX for a pretty un-sexy subject; taxes, accounting, & business advisory. I love this type of challenge; trying to create an engaging site for something like taxes is tough. This site is so clean and easy to use, the navigation and search are intuitive and efficient. My favorite part of this site is the incredible amount of teamwork it took to bring it together. The site architecture was massive and complicated, the clean user experience really makes this site stand out compared to Blum’s competition. 

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