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WHAT I DID

Lead UX Web Designer, Logo Re-Design

THE STORY

Bell’s Seasoning is America‚Äôs oldest seasoning and spice brand. They contacted Digital Impulse to modernize their web experience and update their logo. In my role as UX Designer, I was tasked with creating an all new web experience as well as concept and design the updated logo.

MY FAVORITE PART OF THE DESIGN

I love how this design came out. Our team at Digital Impulse really crushed this on a VERY tight deadline. One of my favorite parts of this design is the micro-interactions that I concepted, designed, and that the dev team brought to life. From the ringing motion of the bells to the chef’s hat popping up when they’re hovered- these small interactions were something I thought would really help give the brand some personality and uniqueness.

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